Founded in 1992, WhiffAway Group are leaders in Waterless Urinal Technology, Biological Solutions and Closed Systems.


WhiffAway are also at the forefront of Smart Washrooms and Waste to Energy Systems.

Working in Partnership with McAlpine & Co, the original Waterless Urinal was invented by Valerie McLean in 1993, making it the world’s first retrofit. A true breakthrough and this led to us pioneering many other recognised innovations.

Through continuous improvement and our team of experts, we remain leaders in our core categories of interest. This is reinforced through a host of awards, commanding the largest portfolio of intellectual property and having the fastest ‘concept-to-completion’ capabilities in the industry.

Our Group structure is supported by four key pillars and these brands include Verteco, Sanicus, Waterfree and PerryMac.

Through our strategic pillars we are proud to have an established network of regional offices and now distribute our products and service lines to over 35 countries.

JOIN A RAPIDLY GROWING GROUP, WHICH COMBINES SUSTAINABLE VISION WITH GLOBAL AMBITION…

WhiffAway Groups products and services are being used across 6 continents and over 35 countries

 Offices  Distribution Channels

Valerie Mclean

Founder & Chairwoman

Location: London, UK
Favourite Drink: Tea, Milk & Two Sweeteners

James Mclean

Chief Executive Officer

Location: London, UK
Favourite Drink: Moscow Mule

Sebastian Marshall

Chief Operating Officer

Location: London, UK
Favourite Drink: Espresso Martini

Peter Kenny

Commercial Director

Location: London, UK
Favourite Drink: Peroni

Georgina Mclean

SVP Finance & Marketing

Location: London, UK
Favourite Drink: Tequila

Sven Hansen

Regional MD

Location: Berlin, Germany
Favourite Drink: Beer

David King

Regional MD

Location: Dubai, UAE
Favourite Drink: Gin & Tonic

Charbel Aouad

Independent Director

Location: Dubai, UAE
Favourite Drink: Bellini

Evan Kesten

Regional MD

Location: New York, USA
Favourite Drink: Guinness

James McAlpine

Non-Executive Director

Location: Glasgow, UK
Favourite Drink: Scotch On The Rocks

Sir Martin Laing CBE

Non-Executive Chairman

Location: Malta
Favourite Drink: Gin & Tonic

Professor John Forte OBE

Non Executive Director

Location: London, UK
Favourite Drink: Double Espresso

WhiffAway Group believes it is important to give to great causes, whether that be giving of your time or making a financial donation.

Charities proactively being supported include:

Water Aid
Xavier Project
Breast Cancer Research
MacMillan Cancer Support
Wobbly Williams

When supporting worthwhile causes we have created and adopted a Save Water – Save Earth philosophy. Meaning the initiatives we support help with water conservation, the general environment and assisting less fortunate people in the world.

We will continue to provide updates on charitable initiatives via the News feeds and our social media platforms.

Clients Include

Our Product Development & Worldwide company growth has never stood still making us the market leader in our chosen fields

1992

COMPANY FORMATION

1993

THE WHIFFAWAY DOME AND DISC

Over the next 4 years over 5000 units are successfully installed by Diversey Lever.

1997

WHIFFAWAY GROUP ESTABLISHES JOINT VENTURE WITH McALPINE & Co LTD

Thus combining expertise and developing our technology in plastic.

1999

WHIFFAWAY INTEGRAL MODEL

The world’s first cartridge utilising an extended tube concept. Many reduced flushing systems then followed.

2001

WHIFFAWAY EXTRA MODEL

The pioneering retrofit cartridge concept utilising a spring valve.

2003

WHIFFAWAY FLAP VALVE

An enhancement to our one way valve technology.

2005

RESEALING VALVE LAUNCHED

WhiffAway obtains testing approval from prominent German University. After rigorous testing WhiffAway’s waterless valve outperforms Falcon, Urimat, Ernst and Duravit Waterless Urinal systems.

2006

J E McALPINE CELEBRATES 50 YEARS OF SERVICE FOR McALPINE & Co LTD.

2008

WATERLESS RETROFIT ADAPTOR

A solution for oil based and liquid seal waterless urinals – an adaptor that can retrofit into various Waterfree Urinals.

2009

POWER BALL SYSTEM

A solution for ease of maintenance for the customer. The Power Ball System is launched by Wolseley in all retail Plumb Centers in UK and Ireland.

2010

VERTECO INTERNATIONAL BRAND CONCEIVED

VERTECO FZCO – Office established in Dubai with Pharaon Group, UAE to cover MENA region.

2011

Sanicus GMBH becomes part of WhiffAway Group

2012

WhiffAway Products Used In London 2012 Olympics Venues

Twist Lock Range Launched - independently tested and recognised as the most advanced waterless technology worldwide.

2013

Closed System Range Launched

A range of retrofit adaptors overcoming common problems associated with Floor Drains.

2015

IAPMO Approval Received in USA

2016

WhiffAway Group acquires majority stake in Sanicus GMBH.

2017

Smart Washrooms Launched

2018

WhiffAway Africa Established

Prompted by ‘day zero’ in South Africa and to assist with overcoming draught conditions in the region.

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