Working in Partnership with McAlpine & Co, the original Waterless Urinal was invented by Valerie McLean in 1993, making it the world’s first retrofit. A true breakthrough and this led to us pioneering many other recognised innovations.
Through continuous improvement and our team of experts, we remain leaders in our core categories of interest. This is reinforced through a host of awards, commanding the largest portfolio of intellectual property and having the fastest ‘concept-to-completion’ capabilities in the industry.
Our Group structure is supported by four key pillars and these brands include Verteco, Sanicus, Waterfree and PerryMac.
Through our strategic pillars we are proud to have an established network of regional offices and now distribute our products and service lines to over 35 countries.
WhiffAway Groups products and services are being used across 6 continents and over 35 countries
Offices
Distribution Channels
Founder & Chairwoman
Location: London, UK
Favourite Drink: Tea, Milk & Two Sweeteners
Non – Executive Director
Location: Bristol, UK
Favourite Drink: Glass of red
Chief Engineer
Location: London, UK
Favourite Drink: Tea
Non Executive Director
Location: London, UK
Favourite Drink: Double Espresso
WhiffAway Group believes it is important to give to great causes, whether that be giving of your time or making a financial donation.
Charities proactively being supported include:
Water Aid
Xavier Project
Breast Cancer Research
MacMillan Cancer Support
Wobbly Williams
When supporting worthwhile causes we have created and adopted a Save Water – Save Earth philosophy. Meaning the initiatives we support help with water conservation, the general environment and assisting less fortunate people in the world.
We will continue to provide updates on charitable initiatives via the News feeds and our social media platforms.
Over the next 4 years over 5000 units are successfully installed by Diversey Lever.
Thus combining expertise and developing our technology in plastic.
The world’s first cartridge utilising an extended tube concept. Many reduced flushing systems then followed.
The pioneering retrofit cartridge concept utilising a spring valve.
An enhancement to our one way valve technology.
WhiffAway obtains testing approval from prominent German University. After rigorous testing WhiffAway’s waterless valve outperforms Falcon, Urimat, Ernst and Duravit Waterless Urinal systems.
A solution for oil based and liquid seal waterless urinals – an adaptor that can retrofit into various Waterfree Urinals.
A solution for ease of maintenance for the customer. The Power Ball System is launched by Wolseley in all retail Plumb Centers in UK and Ireland.
VERTECO FZCO – Office established in Dubai with Pharaon Group, UAE to cover MENA region.
Twist Lock Range Launched - independently tested and recognised as the most advanced waterless technology worldwide.
A range of retrofit adaptors overcoming common problems associated with Floor Drains.
Prompted by ‘day zero’ in South Africa and to assist with overcoming drought conditions in the region.
Two disruptive companies join forces to help deliver smarter and more sustainable buildings.
A specialist division launched for transforming washrooms spaces
Strengthening our innovation pipeline and concept to completion capabilities.