Working in Partnership with McAlpine & Co, the original Waterless Urinal was invented by Valerie McLean in 1993, making it the world’s first retrofit. A true breakthrough and this led to us pioneering many other recognised innovations.
Through continuous improvement and our team of experts, we remain leaders in our core categories of interest. This is reinforced through a host of awards, commanding the largest portfolio of intellectual property and having the fastest ‘concept-to-completion’ capabilities in the industry.
Our Group structure is supported by four key pillars and these brands include Verteco, Sanicus, Waterfree and PerryMac.
Through our strategic pillars we are proud to have an established network of regional offices and now distribute our products and service lines to over 35 countries.
JOIN A RAPIDLY GROWING GROUP, WHICH COMBINES SUSTAINABLE VISION WITH GLOBAL AMBITION…
WhiffAway Groups products and services are being used across 6 continents and over 35 countries
Offices 
Distribution Channels
Valerie Mclean
Founder & Chairwoman
Location: London, UK
Favourite Drink: Tea, Milk & Two Sweeteners
James Mclean
Chief Executive Officer
Location: London, UK
Favourite Drink: Moscow Mule
Sebastian Marshall
Chief Operating Officer
Location: London, UK
Favourite Drink: Espresso Martini
James Robson
Finance Director
Location: London, UK
Favourite Drink: Peroni
Georgina Mclean
SVP Finance & Marketing
Location: London, UK
Favourite Drink: Tequila
Sven Hansen
Regional MD
Location: Berlin, Germany
Favourite Drink: Beer
David King
Regional MD
Location: Dubai, UAE
Favourite Drink: Gin & Tonic
Charbel Aouad
Independent Director
Location: Dubai, UAE
Favourite Drink: Bellini
Howard Betts
Regional MD
Location: Johannesburg, South Africa
Favourite Drink: Beer
James McAlpine
Non-Executive Director
Location: Glasgow, UK
Favourite Drink: Scotch On The Rocks
Sir Martin Laing CBE
Non-Executive Chairman
Location: Malta
Favourite Drink: Gin & Tonic
Professor John Forte OBE
Non Executive Director
Location: London, UK
Favourite Drink: Double Espresso
WhiffAway Group believes it is important to give to great causes, whether that be giving of your time or making a financial donation.
Charities proactively being supported include:
Water Aid
Xavier Project
Breast Cancer Research
MacMillan Cancer Support
Wobbly Williams
When supporting worthwhile causes we have created and adopted a Save Water – Save Earth philosophy. Meaning the initiatives we support help with water conservation, the general environment and assisting less fortunate people in the world.
We will continue to provide updates on charitable initiatives via the News feeds and our social media platforms.
Clients Include
Our Product Development & Worldwide company growth has never stood still making us the market leader in our chosen fields
1992
COMPANY FORMATION
1993
THE WHIFFAWAY DOME AND DISC
Over the next 4 years over 5000 units are successfully installed by Diversey Lever.
1997
WHIFFAWAY GROUP ESTABLISHES JOINT VENTURE WITH McALPINE & Co LTD
Thus combining expertise and developing our technology in plastic.
1999
WHIFFAWAY INTEGRAL MODEL
The world’s first cartridge utilising an extended tube concept. Many reduced flushing systems then followed.
2001
WHIFFAWAY EXTRA MODEL
The pioneering retrofit cartridge concept utilising a spring valve.
2003
WHIFFAWAY FLAP VALVE
An enhancement to our one way valve technology.
2005
RESEALING VALVE LAUNCHED
WhiffAway obtains testing approval from prominent German University. After rigorous testing WhiffAway’s waterless valve outperforms Falcon, Urimat, Ernst and Duravit Waterless Urinal systems.
2006
J E McALPINE CELEBRATES 50 YEARS OF SERVICE FOR McALPINE & Co LTD.
2008
WATERLESS RETROFIT ADAPTOR
A solution for oil based and liquid seal waterless urinals – an adaptor that can retrofit into various Waterfree Urinals.
2009
POWER BALL SYSTEM
A solution for ease of maintenance for the customer. The Power Ball System is launched by Wolseley in all retail Plumb Centers in UK and Ireland.
2010
VERTECO INTERNATIONAL BRAND CONCEIVED
VERTECO FZCO – Office established in Dubai with Pharaon Group, UAE to cover MENA region.
2011
Sanicus GMBH becomes part of WhiffAway Group
2012
WhiffAway Products Used In London 2012 Olympics Venues
Twist Lock Range Launched - independently tested and recognised as the most advanced waterless technology worldwide.
2013
Closed System Range Launched
A range of retrofit adaptors overcoming common problems associated with Floor Drains.
2015
IAPMO Approval Received in USA
2016
WhiffAway Group acquires majority stake in Sanicus GMBH.
2017
Smart Washrooms Launched
2018
WhiffAway Africa Established
Prompted by ‘day zero’ in South Africa and to assist with overcoming drought conditions in the region.
2019
WRLD 3D Strategic Alliance
Two disruptive companies join forces to help deliver smarter and more sustainable buildings.
2020
BioShield Offering Launched
2021
LooLights System Launched
2022
Washrooms of Excellence
A specialist division launched for transforming washrooms spaces