Working in Partnership with McAlpine & Co, the original Waterless Urinal and the world’s first retrofit was invented by WhiffAway Founder Valerie McLean back in 1993. Following this breakthrough, we then went on to pioneer many other recognised innovations.
By prioritising continuous improvement and investing in our team of experts, we remain leaders in our specialised areas of interest. Our achievements have been recognised through a host of awards, and we are proud to have the fastest ‘concept-to-completion’ capabilities, and the largest portfolio of intellectual property in the industry.
Our Group structure is supported by four key pillars and brands: Verteco, Sanicus, Waterfree and PerryMac
Through our established network of regional offices, we distribute our world-class products and services to over 40 countries.
JOIN A RAPIDLY GROWING GROUP, WHICH COMBINES SUSTAINABLE VISION WITH GLOBAL AMBITION…
The WhiffAway Group’s products and services are used across six continents and in over 40 countries.
Offices 
Distribution Channels
Valerie Mclean
Founder & Chairwoman
Location: London, UK
Favourite Drink: Tea, Milk & Two Sweeteners
James Mclean
Chief Executive Officer
Location: London, UK
Favourite Drink: Moscow Mule
Sebastian Marshall
Chief Operating Officer
Location: London, UK
Favourite Drink: Espresso Martini
James Robson
Finance Director
Location: London, UK
Favourite Drink: Peroni
Georgina Mclean
Senior Vice President
Location: London, UK
Favourite Drink: Tequila
Sven Hansen
Regional MD
Location: Berlin, Germany
Favourite Drink: Beer
David King
Regional MD
Location: Dubai, UAE
Favourite Drink: Gin & Tonic
Charbel Aouad
Independent Director
Location: Dubai, UAE
Favourite Drink: Bellini
Francis Dufort
Non–Executive Director
Location: Bristol, UK
Favourite Drink: Glass of Red
Roger Gemayel
Regional Partner
Location: Dubai, UAE
Favourite Drink: Glass of Red
Clare Armstrong
Chief Engineer
Location: London, UK
Favourite Drink: Tea
Professor John Forte OBE
Non-Executive Director
Location: London, UK
Favourite Drink: Double Espresso
WhiffAway Group believes it is important to give to great causes, whether that be giving of your time or making a financial donation.
Charities proactively being supported include:
Water Aid
Xavier Project
Breast Cancer Research
MacMillan Cancer Support
Wobbly Williams
When supporting worthwhile causes we have created and adopted a Save Water – Save Earth philosophy. Meaning the initiatives we support help with water conservation, the general environment and assisting less fortunate people in the world.
We will continue to provide updates on charitable initiatives via the News feeds and our social media platforms.
Our Clients Include:
THE WHIFFAWAY GROUP’S COMMITMENT TO PRODUCT DEVELOPMENT AND WORLDWIDE COMPANY GROWTH KNOWS NO BOUNDS. THIS ENSURES WE REMAIN AT THE FOREFRONT OF OUR CHOSEN FIELDS.
1992
WHIFFAWAY IS FOUNDED
1993
INVENTION OF THE WHIFFAWAY DOME AND DISC
Over 5,000 units are installed by Diversey Lever in four years.
1997
THE WHIFFAWAY GROUP ESTABLISHES A JOINT VENTURE WITH MCALPINE & CO LTD
This innovative move sees both companies combine their plastic and technology expertise.
1999
INVENTION OF THE WHIFFAWAY INTEGRAL MODEL
WhiffAway invents the world's first cartridge that includes an extended tube concept. Many reduced flushing systems are then created as a result.
2001
INVENTION OF THE WHIFFAWAY EXTRA MODEL
This pioneering retrofit cartridge concept utilises a unique spring valve.
2003
INVENTION OF THE WHIFFAWAY FLAP VALVE
This crucial invention further enhanced our one-way valve technology.
2005
LAUNCH OF THE RESEALING VALVE
WhiffAway obtained approval for testing from a prominent German University. The testing confirms that WhiffAway's waterless valve out performs Falcon, Urimat, Ernst and Duravit waterless urinal systems.
2006
J.E MCALPINE CELEBRATES 50 YEARS OF SERVICE WITH MCALPINE & CO LTD
2008
INVENTION OF THE WATERLESS RETROFIT ADAPTOR
The adaptor could retrofit into various oil-based and liquid-seal waterless urinals.
2009
INVENTION OF THE POWER BALL SYSTEM
Providing easy maintenance for customers, the power ball system was launched by all Wolseley Plumb Centers in the UK and Ireland.
2010
VERTECO IS ESTABLISHED IN THE UAE
The head office of VERTECO - FZCO is esablised in Dubai with Pharaon Group, UAE to cover the entire MENA region.
2011
SANICUS GMBH JOINS THE WHIFFAWAY GROUP
2012
WHIFFAWAY PRODUCTS ARE USED AT THE LONDON 2012 SUMMER OLYMPICS
The twist lock range is launched and independently tested. It is concluded to be the most advanced waterless technology in the world.
2013
THE CLOSED-SYSTEM RANGE IS LAUNCHED
The unique range of retrofit adaptors overcomes common problems with floor drains.
2015
IAPMO APPROVAL IS RECEIVED IN THE USA
2016
THE WHIFFAWAY GROUP ACQUIRES A MAJORITY STAKE IN SANICUS GMBH
2017
WHIFFAWAY SMART WASHROOMS ARE LAUNCHED
2018
WHIFFAWAY AFRICA IS ESTABLISHED
The launch of WhiffAway Africa was prompted by South Africa's water crisis.
2019
FORMATION OF THE WRLD 3D STRATEGIC ALLIANCE
Two disruptive companies join forces to help deliver smarter and more sustainable buildings.
2020
BIOSHIELD OFFERING IS LAUNCHED
2021
LOOLIGHTS SYSTEM LAUNCHED
2022
LAUNCH OF WASHROOMS OF EXCELLENCE
The specialist division is created to transform washroom spaces.
2023
ACQUISITION OF DUFORT ASSOCIATES
The acquisition further strengthens WhiffAway's innovation pipeline and concept-to-completion capabilities.
